Jane Pain - All you want to see - Portfolio Facu & Vero
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  • janepain

Jane Pain – All you want to see

Jane Pain is a high-end lingerie line, where every piece is a work of art.


TARGET: Men who give their partners gifts of lingerie.


INSIGHT: Men are far more aroused by what they can’t see.


STRATEGY: Following the lead set by lingerie itself, we found a way to “sensually conceal” – as well as reveal.


IDEA: We used the medium as a resource, strategically placing ads across the center pages in such a way that the magazine itself would hinder men from seeing what they most wanted to see.


Clarin Creativity Awards - Bronze grand prix
Gold Pencil - Press
Fiap - Shortlist


Advertising, Photography

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