Para Ti Mag - 90th ANNIVERSARY

Para-Ti_20

Hair: “Women’s revolution”
Copy: 20s “Women were encouraged to drive a car, smoke in public, and work, they used their hair covering their ears, the perfect haircut for a woman who didn’t care what others say” 

Since 90 years,
everything that passes through a woman’s head

Para-Ti_30

Hair: “The first women Olympic medalist.”
Copy: ’30s “Platinum on the hair, silver on the neck” 

Since 90 years,
everything that passes through a woman’s head

Para-Ti_40

Hair: ”Women in pants”
Copy: ’40s “Curls well marked, roles not”

Since 90 years,
everything that passes through a woman’s head

Para-Ti_50

Hair: “Women’s suffrage”
Copy: ’50s “The short hair reveals the neck, the vote reveals what they think”

Since 90 years,
everything that passes through a woman’s head

Para-Ti_60

Hair: ”Contraceptive pills”
Copy: ’60s “I want my hair straight, children in a few years”

Since 90 years,
everything that passes through a woman’s head

Para-Ti_70

Hair: “First IVF baby”
Copy: “The ’70s: There’s nothing more punk than having children when nature is against it.”

Since 90 years,
everything that passes through a woman’s head

Para-Ti_80

Hair: “Divorce law”
Copy: ’80s “You can choose between make you a permanent hairstyle or undo something permanent”

Since 90 years,
everything that passes through a woman’s head

Para-Ti_90

Hair: ” Female employment increase”
Copy: ’90s “Hair to the side, forward with the work”

Since 90 years,
everything that passes through a woman’s head

Para-Ti_2000

Hair: ” 25% of CEOs are women”
Copy: ‘2000 “being elegantly disheveled it’s allowed, especially if you’re the boss”

Since 90 years,
everything that passes through a woman’s head

90th ANNIVERSARY

Year

2012

Client

Para ti Magazine

Position

Creative team

Agency

DRAFTFCB