This is a digital campaign for Skoda Fabia.
We created together with Google a pattern based on the relation between colours and different cognitive behaviours.
With all this information we created more than 100 vignettes, steriotipating in a funny way different kind of personalities, to be used in 20 seconds skippable ads.
Using Google’s “Director Mix” technology , we show to the users a tailor-made video, selecting the vignettes that match better with their personalities, based on their previous online behaviour, choices and searches.
You made over 35,000 choices a day, the New Skoda Fabia offers you thousands of combinations of colours to choose.