No teddy, Ky gel Valentine’s day

Brief:
Develop communication pieces for the official fan page which continuing  announcing that Ky is a lubricating gel for couples who are a bit boring and that this product is a great motivator to revive and turn up a few degrees to the  relationship.

Objectives:
Use these pieces to create awareness that while you are not next to your couple, the sexual desire slows down and do not have to settle just for the sweetness and leave sex aside.
The proposal is to give sex a place and leave sweetness aside.

awards
  • Cannes Lions Shortlist - Design
NO TEDDY

Year

2011

Client

J&J

Position

Creative team

Agency

DRAFTFCB