This is a digital campaign for Skoda Fabia. We created together with Google a pattern based on the relation between colors and different cognitive behaviors.
With all this information we created more than 100 vignettes. stereotyping, in a funny way, different kind of personalities to be used in 20 seconds skippable ads.
Using Google's technology, we show to the users a tailor-made ad selecting the vignettes that match better with their personalities based on their previous online behaviour, choices and searches.
Here are some examples:
With all this information we created more than 100 vignettes. stereotyping, in a funny way, different kind of personalities to be used in 20 seconds skippable ads.
Using Google's technology, we show to the users a tailor-made ad selecting the vignettes that match better with their personalities based on their previous online behaviour, choices and searches.
Here are some examples: